BAD BUNNY brings global unity and Latin pride to the Apple Music Super Bowl LX halftime stage in a celebration of community and culture

"If the night proved anything, it’s that Bad Bunny is redefining what’s possible on the world’s biggest stages." - Billboard

"Bad Bunny has rewritten Super Bowl history" - Variety Australia

"The superstar staged an upbeat blowout for the books, complete with dancers, tons of Puerto Rican pride, and even a Lady Gaga appearance." - Rolling Stone

"The global music titan delivered on his promise during his 13-minute halftime spectacle Sunday, Feb. 8, at Levi’s Stadium in Santa Clara, California, commanding the stage with swagger and unapologetic authenticity." - USA Today

Fresh off of making history at the 68th Annual GRAMMY Awards®, where “DeBÍ TiRAR MáS FOToS” became the first fully Spanish-language album to win Album of the Year and the first body of work to earn Album of the Year honors at both the GRAMMYs and the Latin GRAMMY Awards®, global phenomenon Bad Bunnycontinued an unprecedented run of record-breaking milestones with a historic performance on the world’s biggest stage at the Apple Music Super Bowl LX Halftime Show. As the first Latin male artist to headline the Super Bowl Halftime Show, and the first artist to win GRAMMY Album of the Year and take the Super Bowl stage within the same week, the moment marked not only a once-in-a-lifetime career milestone for Bad Bunny but a defining cultural moment for the Latin community and the global music industry.

The 13-minute performance unfolded as a cinematic journey that began with an intro in Spanish set among sugar cane fields, before transitioning into the live show on the football field. Designed to echo the same landscape, the field was transformed into an immersive environment inspired by Puerto Rico’s countryside. The live performance opened with Bad Bunny holding a football as he crossed the field, singing “Tití Me Preguntó” against a backdrop inspired by sugar cane fields, an homage to Latino labor, heritage and the generations who laid the groundwork before him. As he moved forward, the field came alive with scenes of everyday Latino life: small businesses and trades represented through lived environments, including a nail salon, a taco stand, a barber, a piragua vendor reminiscent of Old San Juan and boxers Xander Zayas and Emiliano Vargastraining, grounding the spectacle in real experience.

This journey led Bad Bunny to La Casita, a pivotal element of his live shows that originated during his residency and has since traveled with him throughout his world tour. Representing a typical Puerto Rican home, and specifically the tradition of party de marquesina, La Casita has consistently served as the party house within his performances, where the energy shifts and the perreo begins. Throughout the residency and tour, La Casita became a gathering space that welcomed artists, athletes and cultural figures across cities and countries. Bringing La Casita onto the Super Bowl field marked the first time this intimate, communal space was placed on the world’s largest stage, extending the invitation to a global audience. Guest appearances at La Casita included Alix Earle, Cardi B, Dave Grutman, KAROL G, Jessica Alba, Pedro Pascal, Ronald Acuña Jr., and Young Miko.

From La Casita, the performance expanded outward once again as Bad Bunny moved to an auto shop, performing atop a pickup truck before returning to the field. A small orchestra, conducted by Giancarlo Guerrero, accompanied moments of “MONACO,” woven into the movement rather than presented as a full performance, serving as a transitional bridge as he made his way toward the show’s largest stage.

The performance reached its emotional and visual centerpiece upon arrival at the main stage, representing Puerto Rico itself. Here, the show shifted into salsa, with Los Sobrinos performing live alongside Lady Gaga on "Die With A Smile" with a special arrangement by Big Jay, before Bad Bunny joined to perform “Baile Inolvidable.” As the music played, a real wedding took place onstage. After inviting Bad Bunny to attend their wedding, the couple was instead invited to be part of the Apple Music Halftime Show, where they were married live, with him serving as a witness and signing the marriage certificate, complete with a wedding cake, turning the moment into a joyful celebration unfolding in real time.

Returning to the field, the energy surged into a large-scale celebration as dancers filled the space and Bad Bunny performed “NUEVAYoL,” turning the stadium floor into a unified celebration. The moment featured a guest appearance by Toñita, further amplifying the cultural significance of the performance. In a brief but deeply moving pause, Bad Bunny stepped away to acknowledge a young fan watching with their parents, a child who had recently seen him win Album of the Year at the Grammys. The interaction became a powerful reminder of possibility, that we are all that child at some point, dreaming big and believing in what could be. The moment resonated as a message to every young person watching, that with belief and perseverance, they too can one day stand where he stands now, from the Grammys stage to the Super Bowl. Ricky Martin then appeared to perform “LO QUE LE PASÓ A HAWAii,” seated atop a set inspired by the iconic album cover of “DeBÍ TiRAR MáS FOToS,” an image deeply familiar across Latino communities, symbolizing presence, memory and connection.

The performance then shifted in tone as “El Apagón” began, with Bad Bunny holding the Puerto Rico flag as he moved across the field toward the power line. After delivering several moments of the song, he ascended the structure as it came to a close. From above, the performance transitioned into “CAFé CON RON,” with Bad Bunny descending back onto the field alongside Los Pleneros de la Cresta, who performed live, bringing traditional rhythm and collective release into the final act.

In the closing moments, the football returned to Bad Bunny’s hands as “DtMF” played. He scored the touchdown, raising a football that read "TOGETHER, WE ARE AMERICA," in front of a giant billboard that read "THE ONLY THING MORE POWERFUL THAN HATE IS LOVE" and the entire cast of musicians, dancers and performers walked off the field together singing, as dancers held flags representing the Americas, bringing the journey full circle.

Executive produced by Roc Nation and brought to life by Bad Bunny and Rimas Entertainment, the performance was developed in close collaboration with creative and show director Harriet Cuddeford, show designer Yellow Studio, art director Leticia Leon, and choreographers Charm La’Donna and Karina Ortiz. By transforming the Apple Music Super Bowl Halftime Show into a living, evolving narrative, the performance offered a rare celebration of community, culture and shared experience at a global scale.

Up next, the now six-time GRAMMY® winner is set to return to his completely sold-out DeBÍ TiRAR MáS FOToS World Tour, kicking off with three back-to-back shows in Buenos Aires, Argentina before continuing with stops in Brazil, Australia, and Japan. With every stage he takes and every milestone he reaches, Bad Bunny continues to cement his legacy as one of the defining cultural forces of his generation.

"DeBÍ TiRAR MáS FOToS" is available now on all digital streaming platforms